Humble Beginnings…
Fitness Central was established in 2007 with three goals in mind;
To Provide:
1) Great Products
2) Great Flavours
3) Exceptional Prices
The first two goals have been achieved through endless and ongoing research and development into sports supplement ingredients and advanced flavouring techniques. Our formulas and flavours are at the forefront of the industry not just in Australia but internationally. We also understand that one size doesn’t fit all in supplementation so we have formatted our range in a way that offers great flexibility and customization by the user.
Our third goal, exceptional pricing, has been achieved through a true 21st Century business model. Rather than working through distributors, reps, and brick & mortar retail stores we ship our products directly to you. We cut out these extra links in the supply chain and pass the savings onto you.
The Present
Key to all of our goals is customer satisfaction and since our humble beginnings we have made great strives forward all thanks to our loyal, satisfied customers. Purely relying on word-of-mouth advertising from happy customers we have been able to expand from a single protein product to an entire range, upgrade the website on a yearly basis and implement a generous customer rewards program to give back to those who make these improvements possible. These steps forward are a testament to the quality of our products and service and to the great customers we have the pleasure of serving on a daily basis.
The Future
As we move into our 5th year we look forward to bringing you our most advanced and user-friendly website yet, a new range of cutting edge products and delicious flavours, and giving back even more to our loyal customers in the form of merchandise, discounts, and real cash bonuses.
Thank You for taking the time to read about our journey and please do not hesitate to contact us with any questions.
